Golden Circle of Simon Sinek (English)

Why do you do, what you do and how you do it?

Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post.

Ted Talk of Simon Sinek (English)
Hoe leiders tot actie inspireren?(English + Dutch subtitles)

Sinek’s Golden Circle idea is an attempt to explain why some people and organisations are particularly able to inspire others and differentiate themselves successfully. The neuroscience behind the Golden Circle idea is that humans respond best when messages communicate with those parts of their brain that control emotions, behaviour and decision-making.

Also check … Most leaders don’t even know the game they are in – Simon Sinek at Live2Lead 2016